Skip to main content
Academics

MARKETING MANAGEMENT

Associate of Applied Science

Program Description: The Marketing Management Associate of Applied Science Degree program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop and reinforce academic and occupational knowledge, skills and attitudes required for job acquisition, retention and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management Associate of Applied Science Degree with specializations in marketing management, and/or entrepreneurship

Student Learning Outcomes:
• Students will identify the role of marketing mix in achieving a competitive advantage in the marketplace.
• Students will create an employee evaluation worksheet.
• Students will determine the most effective mode of advertising to accomplish marketing goals.
• Students will construct a viable business plan for a new business venture.

Program Offered at the Following Sites: Moultrie-Veterans Parkway, Thomasville

Length of Program: Five (5) Semesters

Cost of Program: Click Here.

Entrance Date: Beginning of each semester.

Entrance Requirements: Refer to Admission criteria. Click for Entrance Score Requirements.

Age: Applicant must be 16 years of age or older.

Education: An applicant must be a high school graduate or the equivalent (GED). College transcripts will be evaluated on an individual basis.

Advisor: A Program Advisor should be consulted prior to enrolling in any course. An advisor will be assigned by admissions.

Program Final Exit Point: Marketing Management, AAS

Credits Required for Graduation: 66 minimum semester hour credits required for graduation.

Curriculum

Credit Hours

1. General Core Courses 15
Area I: Language Arts/Communication 3
Required Course(s):
ENGL 1101 Composition and Rhetoric
Area II: Social/Behavioral Sciences 3
Area III: Natural Sciences/Mathematics 3
Required Course(s):
One Mathematics Course
Area IV: Humanities/Fine Arts 3
And one additional course from Area I, II, III, or IV (3 Hours)(as approved by program advisor) 3
General Education courses and electives for the Associate Level can be found on this page.
2. Institutional Credit (3 hours)
COLL 1500 Student Success
3. Occupational Courses (48 hours)
COMP 1000 Introduction to Computers 3
ACCT 1100 Financial Accounting I 4
MGMT 1100 Principles of Management 3
MKTG 1100 Principles of Marketing 3
MKTG 1160 Professional Selling 3
MKTG 1190 Integrated Marketing Communications 3
MKTG 2090 Marketing Research 3
and one of the following (3 hours)
ACCT 2140 Legal Environment of Business 3
MGMT 1110 Employment Law (3)
MKTG 1130 Business Regulations and Compliance (3)
and one of the following (2 hours)
BUSN 1190 Digital Technologies in Business 2
BUSN 1430 Desktop Publishing and Presentation Applications (4)
MKTG 2030 Digital Publishing and Design (3)
and two of the following (6 hours)
MKTG 2000 Global Marketing 3
MKTG 2290 Marketing Internship/Practicum (3)
MKTG 2300 Marketing Management (3)
4. And one of the following specializations (12 hours) 3
Entrepreneurship Specialization 12
MKTG 2010 Small Business Management 3
MKTG 2210 Entrepreneurship 6
and one of the following (3 hours)
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising (3)
Marketing Management Specialization 12
MKTG 1370 Consumer Behavior 3
MKTG Elec Marketing Electives 6
and one of the following (3 hours)
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising (3)
Blalock, Rebecca
Marketing Management Faculty
School of Business
Moultrie Veterans Parkway
W: (229) 217-4180
rclark@southernregional.edu