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Academics

MARKETING MANAGEMENT

Diploma

Program Description: The Marketing Management Diploma program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management Diploma with specializations in marketing management, entrepreneurship, retail management, and professional selling.

Student Learning Outcomes:
•   Students will identify the role of marketing mix in achieving a competitive advantage in the marketplace.
•   Students will create an employee evaluation worksheet.
•   Students will determine the most effective mode of advertising to accomplish marketing goals.
•   Students will construct a viable business plan for a new business venture.

Program Offered at the Following Sites: Moultrie-Veterans Parkway, Thomasville

Length of Program: Two (2) Semesters

Cost of Program: Click Here.

Entrance Date: Beginning of each semester.

Entrance Requirements: Refer to Admission criteria. Click for Entrance Score Requirements.

Age: Applicant must be 16 years of age or older.

Education: An applicant must be a high school graduate or the equivalent (GED). College transcripts will be evaluated on an individual basis.

Advisor: A Program Advisor should be consulted prior to enrolling in any course. An advisor will be assigned by admissions.

Program Final Exit Point: Marketing Management, Diploma.

Credits Required for Graduation: 46 minimum semester hour credits required for graduation.

For more information regarding this program including job placement rate, on-time graduation rate, costs, occupational information, etc., Please Click Here.

Curriculum

Credit Hours

1. Basic Skills Courses (8-9 hours)
  ENGL 1010 Fundamentals of English I 3
  And one of the following (2-3 hours)
    EMPL 1000 Interpersonal Relations and Professional Development 2
    PSYC 1010 Basic Psychology (3)
  And one of the following (3 hours)
    MATH 1012 Foundations of Mathematics 3
    MATH 1013 Algebraic Concepts (3)
    MATH 1015 Geometry and Trigonometry (3)
2. Institutional Credit (3 hours)
    COLL 1500 Student Success  
3. Occupational Courses (35 hours)
  MKTG 1100 Principles of Marketing 3
  MKTG 1160 Professional Selling 3
  MKTG 1190 Integrated Marketing Communications 3
  MKTG 2090 Marketing Research 3
  ELEC Open Any TCSG Approved Elective 3
and one of the following (3 hours)  
      ACCT 2140 Legal Environment of Business 3
      MGMT 1110 Employment Law (3)
      MKTG 1130 Business Regulations and Compliance (3)
and one of the following (2 hours)  
      BUSN 1190 Digital Technologies in Business 2
      BUSN 1430 Desktop Publishing and Presentation Applications (4)
      COMP 1000 Introduction to Computers 3
      MKTG 2030 Digital Publishing and Design (3)
and two of the following (6 hours)  
      MKTG 2290 Marketing Internship/Practicum (3)
      MKTG 2300 Marketing Management (3)
4. And one of the following specializations (12 hours) 3
Entrepreneurship Specialization 12
      MKTG 2010 Small Business Management 3
      MKTG 2210 Entrepreneurship 6
    and one of the following (3 hours)  
      MKTG 1210 Services Marketing 3
      MKTG 2070 Buying and Merchandising (3)
Marketing Management Specialization 12
      MKTG 1370 Consumer Behavior 3
      MKTG Elec Marketing Electives 6
    and one of the following (3 hours)  
      MKTG 1210 Services Marketing 3
      MKTG 2070 Buying and Merchandising (3)