Program Description: The Marketing Management Diploma program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management Diploma with specializations in marketing management, entrepreneurship, retail management, and professional selling.
Student Learning Outcomes:
• Students will identify the role of marketing mix in achieving a competitive advantage in the marketplace.
• Students will create an employee evaluation worksheet.
• Students will determine the most effective mode of advertising to accomplish marketing goals.
• Students will construct a viable business plan for a new business venture.
Program Offered at the Following Sites: Moultrie-Veterans Parkway, Thomasville
Length of Program: Two (2) Semesters
Cost of Program: Click Here.
Gainful Employment: Datasheet
Entrance Date: Beginning of each semester.
Entrance Requirements: Refer to Admission criteria. Click for Entrance Score Requirements.
Age: Applicant must be 16 years of age or older.
Education: An applicant must be a high school graduate or the equivalent (GED). College transcripts will be evaluated on an individual basis.
Advisor: A Program Advisor should be consulted prior to enrolling in any course. An advisor will be assigned by admissions.
Program Final Exit Point: Marketing Management, Diploma.
Credits Required for Graduation: 46 minimum semester hour credits required for graduation.
For more information regarding this program including job placement rate, on-time graduation rate, costs, occupational information, etc., Please Click Here.
|Marketing Management Specialization
|| Consumer Behavior