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Academics

SMALL BUSINESS MARKETING MANAGER

Technical Certificate of Credit

Program Description: The Small Business Marketing Manager Technical Certificate of Credit prepares individuals to develop and manage independent small businesses. Included are courses in marketing, management, selling, promotion, and business regulations.

Student Learning Outcomes:
• Students will identify the role of marketing mix in achieving a competitive advantage in the marketplace.
• Students will create an employee evaluation worksheet.
• Students will determine the most effective mode of advertising to accomplish marketing goals.

Program Offered at the Following Sites: Moultrie-Veterans Parkway, Thomasville

Length of Program: Two (2) Semesters

Cost of Program: Click Here.

Entrance Date: Beginning of each semester.

Entrance Requirements: Refer to Admission criteria. Click for Entrance Score Requirements.

Age: Applicant must be 16 years of age or older.

Education: An applicant must be a high school graduate or the equivalent (GED). College transcripts will be evaluated on an individual basis.

Advisor: A Program Advisor should be consulted prior to enrolling in any course. An advisor will be assigned by admissions.

Program Final Exit Point: Administrative Support Assistant, Technical Certificate of Credit.

Credits Required for Graduation: 15 minimum semester hour credits required for graduation.

Note: Credits from this program may be applied to a degree or a diploma program.

Curriculum

Credit Hours

1. Occupational Courses (15 hours)
MKTG 1100 Principles of Marketing 3
MKTG 1160 Professional Selling 3
MKTG 1190 Integrated Marketing Communications 3
MKTG 2010 Small Business Management 3
and one of the following (3 hours)
ACCT 2140 Legal Environment of Business 3
MGMT 1110 Employment Law 3
MKTG 1130 Business Regulations and Compliance 3