MKTG 1100 - Principles of Marketing



3 Credits

3.00 Credit Hours

NOTE: Students enrolled in this course are required to complete the entry level occupational work ethics course during the same term.

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.