Marketing Management, AAS


Program Description: The Marketing Management Associate of Applied Science Degree program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop and reinforce academic and occupational knowledge, skills and attitudes required for job acquisition, retention and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management Associate of Applied Science Degree with specializations in marketing management, and/or entrepreneurship

Length of Program: Five (5) Semesters

Locations offered:

Student Learning Outcomes:
• Students will identify the role of marketing mix in achieving a competitive advantage in the marketplace.
• Students will create an employee evaluation worksheet.
• Students will determine the most effective mode of advertising to accomplish marketing goals.
• Students will construct a viable business plan for a new business venture.

Cost of Program: Click Here.

Entrance Date: Beginning of each semester.

Entrance Requirements: Refer to Admission criteria. Click for Entrance Score Requirements.

Age: Applicant must be 16 years of age or older.

Education: An applicant must be a high school graduate or the equivalent (GED). College transcripts will be evaluated on an individual basis.

Advisor: A Program Advisor should be consulted prior to enrolling in any course. An advisor will be assigned by admissions.

Program Final Exit Point: Marketing Management, AAS

Credits Required for Graduation: 66 minimum semester hour credits required for graduation.

Curriculum Credits

1: General Education Courses


Area I: Language Arts/Communication (3 Hours) 3
ENGL 1101 Composition and Rhetoric 3
Area II: Social/Behavioral Sciences (3 Hours) 3
Area III: Natural Sciences/Mathematics (3 Hours) 3
Math 0001 One Degree Level Mathematics Course 3
Area IV: Humanities/Fine Arts (3 Hours) 3
and one additional course from Area I, II, III or IV (3 Hours)(as approved by program advisor) 3

2: Institutional Courses


COLL 1500 Student Success 3

3: Occupational Courses


COMP 1000 Intro to Computer Literacy 3
ACCT 1100 Financial Accounting I 4
MGMT 1100 Principles of Management 3
MKTG 1100 Principles of Marketing 3
MKTG 1160 Professional Selling 3
MKTG 1130 Business Regs and Compliance 3
MKTG 1190 Integrated Marketing Comm 3
MKTG 2090 Marketing Research 3
Elec Open Elective Open 3
and one of the following 2 Hours) 2
BUSN 1190 Digital Technologies in Busn 2
BUSN 1430 Desktop Publ&Presentation Appl 4
MKTG 2030 Digital Publishing Design 3
and two of the following (6 Hours) 6
MKTG 2000 Global Marketing 3
MKTG 2290 Marketing Internship/Practicum 3
MKTG 2300 Marketing Management 3

4: Entrepreneurship Specialization (12 Hours)


MKTG 2010 Small Business Management 3
MKTG 2210 Entrepreneurship 6
and one of the following (3 Hours) 3
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising 3

5: Marketing Management Specialist (12 Hours)


MKTG 1370 Consumer Behavior 3
MKTG 0001 Elec-MKTG 3
MKTG 0001 Elec-MKTG 3
and one of the following (3 Hours) 3
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising 3

Up one level
Programs of Study

Notice and Responsibilities Regarding this Catalog

The information in this College Catalog and Student Handbook accurately reflects current policies and procedures at the time of publication. Students are admitted to the College under and are subject to the provisions of the SRTC Catalog and Student Handbooks for the term they initially enroll. Students in all programs are admitted under and are subject to the provisions of the College Catalog and Student Handbook and applicable addendums for the term they are admitted to the program at Southern Regional Technical College. If for any reason, a break in enrollment occurs, students must reapply and satisfy the College Catalog and Student Handbook requirements for the term of their re-entry to any program. The provisions of this catalog are not to be regarded as an irrevocable contract between Southern Regional Technical College and the student. The College reserves the right to change any provision or requirement at any time.

Southern Regional Technical College. (2017). 2017-2018 College Catalog and Student Handbook

15689 US Highway 19 North • Thomasville, Georgia