Marketing Management, Diploma

Diploma

Program Description: The Marketing Management Diploma program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management Diploma with specializations in marketing management, entrepreneurship, retail management, and professional selling.

Length of Program: Two (2) Semesters

Locations offered:
Moultrie
Thomasville

Student Learning Outcomes:
• Students will identify the role of marketing mix in achieving a competitive advantage in the marketplace.
• Students will create an employee evaluation worksheet.
• Students will determine the most effective mode of advertising to accomplish marketing goals.
• Students will construct a viable business plan for a new business venture.

Cost of Program: Click Here.

Gainful Employment: Datasheet

Entrance Date: Beginning of each semester.

Entrance Requirements: Refer to Admission criteria. Click for Entrance Score Requirements.

Age: Applicant must be 16 years of age or older.

Education: An applicant must be a high school graduate or the equivalent (GED). College transcripts will be evaluated on an individual basis.

Advisor: A Program Advisor should be consulted prior to enrolling in any course. An advisor will be assigned by admissions.

Program Final Exit Point: Marketing Management, Diploma.

Credits Required for Graduation: 46 minimum semester hour credits required for graduation.

For more information regarding this program including job placement rate, on-time graduation rate, costs, occupational information, etc., Please Click Here.

Curriculum Credits

1: Basic Skills Courses

8

ENGL 1010 Fundamentals of English I 3
MATH 1012 Foundations of Mathematics 3
and one of the following (2 Hours) 2
EMPL 1000 Interpersonal Relat & Prof Dev 2
PSYC 1010 Basic Psychology 3

2: Institutional Courses

3

COLL 1500 Student Success 3

3: Occupational Courses

35

MKTG 1100 Principles of Marketing 3
MKTG 1130 Business Regs and Compliance 3
MKTG 1160 Professional Selling 3
MKTG 1190 Integrated Marketing Comm 3
MKTG 2090 Marketing Research 3
MKTG 0001 Elec-MKTG 3
and one of the following (2 Hours) 2
BUSN 1190 Digital Technologies in Busn 2
BUSN 1430 Desktop Publ&Presentation Appl 4
COMP 1000 Intro to Computer Literacy 3
MKTG 2030 Digital Publishing Design 3
and one of the following (3 Hours) 3
MKTG 2290 Marketing Internship/Practicum 3
MKTG 2300 Marketing Management 3

4: Entrepreneurship Specialization

12

MKTG 2010 Small Business Management 3
MKTG 2210 Entrepreneurship 6
and one of the following (3 Hours) 3
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising 3

5: Marketing Management Specialization

12

MKTG 1370 Consumer Behavior 3
MKTG 0001 Elec-MKTG 3
MKTG 0001 Elec-MKTG 3
and one of the following (3 Hours) 3
MKTG 1210 Services Marketing 3
MKTG 2070 Buying and Merchandising 3

Up one level
Programs of Study

Notice and Responsibilities Regarding this Catalog

The information in this College Catalog and Student Handbook accurately reflects current policies and procedures at the time of publication. Students are admitted to the College under and are subject to the provisions of the SRTC Catalog and Student Handbooks for the term they initially enroll. Students in all programs are admitted under and are subject to the provisions of the College Catalog and Student Handbook and applicable addendums for the term they are admitted to the program at Southern Regional Technical College. If for any reason, a break in enrollment occurs, students must reapply and satisfy the College Catalog and Student Handbook requirements for the term of their re-entry to any program. The provisions of this catalog are not to be regarded as an irrevocable contract between Southern Regional Technical College and the student. The College reserves the right to change any provision or requirement at any time.

Southern Regional Technical College. (2017). 2017-2018 College Catalog and Student Handbook

15689 US Highway 19 North • Thomasville, Georgia