Marketing Management, AAS (421401)  Degree

3.00 Credit Hours This course is designed to provide tools to assist students to acquire skills necessary to achieve academic and professional success in their chosen occupational/ technical program of study. Topics include: Getting off to a Good Start, Learning and Personality Styles, Time and Money Management, Study and Test Taking Skills, Stress Management and Wellness, Communications Skills, Career Exploration, Research Skills, College Campus Knowledge, Memory & Reading Skills, Presentation & Interview Skills, and Group Skills. Effective Fall 2016, students who already have an Associate Degree or higher will be given exemption credit for the COLL 1500 course.

3.00 Credits Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer and digital terminology, and usage, operating systems, Internet and digital communication, word processing applications, spreadsheet applications, database applications, and presentation applications.

4.00 Credits Pre-requisite(s): Program Admission or Advisor Approval NOTE: Students enrolled in this course are required to complete the entry level occupational work ethics course during the same term. Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts, the accounting cycle for a personal service business, the accounting cycle for a merchandising business, inventory, cash control and receivables. Laboratory work demonstrates theory presented in class.

Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts, personal skill development, applied knowledge and managing human resources. Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes, a more competitive and global market place, corporate restructuring and the changing nature of work and the workforce. Topics include: Understanding the ManagerÆs Job and Work Environment; Building an Effective Organizational Culture; Leading, Directing, and the Application of Authority; Planning, Decision- Making, and Problem-Solving; Human Resource Management, Administrative Management, Organizing, and Controlling.

3.00 Credit Hours NOTE: Students enrolled in this course are required to complete the entry level occupational work ethics course during the same term. This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

3.00 Credit Hours This course introduces professional selling skills and processes. Topics include: professional selling, product/ sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.

3.00 Credit Hours This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.

3.00 Credit Hours This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.

Open Elective – You may take any Technical College System of Georgia (TCSG) approved elective.

3.00 Credit Hours NOTE: Students enrolled in this course are required to complete the entry level occupational work ethics course during the same term. This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.

6.00 Credit Hours Pre-Requisite(s): Program Admission NOTE: Students enrolled in this course are required to complete the capstone level occupational work ethics course during the same term. This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.

3.00 Credit Hours This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.