Small Business Marketing Manager, TCC (SB51) (520501) Technical Certificate of Credit
The Small Business Marketing Manager Technical Certificate of Credit prepares individuals to develop and manage independent small businesses. Included are courses in marketing, management, selling, promotion, and business regulations.
Length of Program: Two (2) Semesters
Entrance Date: Beginning of each semester.
Entrance Requirements: Refer to Admission criteria. Click for Entrance Score Requirements.
Age: Applicant must be 16 years of age or older.
Education: An applicant must be a high school graduate or the equivalent (GED). College transcripts will be evaluated on an individual basis.
Program Final Exit Point: Small Business Marketing Manager, Technical Certificate of Credit.
Credits Required for Graduation: 15 minimum semester hour credits required for graduation.
Note: Credits from this program may be applied to a degree or a diploma program.
|1: Occupational Courses||15|
|MKTG 1100Principles of Marketing
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
|MKTG 1160Professional Selling
This course introduces professional selling skills and processes. Topics include: professional selling, product/ sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.
|MKTG 1190Integrated Marketing Comm
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
|MKTG 2010Small Business Management
This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.
|and one of the following (3 Hours)||3|
|MKTG 1130Business Regs and Compliance
This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.
|ACCT 2140Legal Environment of Business
Introduces law and its relationship to business. Topics include: legal ethics, legal processes, business contracts, business torts and crimes, real and personal property, agency and employment, risk-bearing devices, and Uniform Commercial Code.
|PARA 1150Contracts, Comm Law & Bus Org
Co-requisite(s): PARA 1100, ENGL 1101 Introduces the student to the basic concepts of legal rules commonly applicable in commercial settings, to the basic concepts of substantive contract law and to the formulation and operation of sole proprietorships, general partnerships, limited partnerships, and corporations. Additionally, the course explores the basic concepts of agency law. Topics include Constitutional law and its impact on business, the essential elements of a contract and related legal principles and the Uniform Commercial Code, sole proprietorships, partnerships, professional associations and other business organizations, corporations and tax implications of different organizations.
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Notice and Responsibilities Regarding this Catalog
The information in this College Catalog and Student Handbook accurately reflects current policies and procedures at the time of publication. Students are admitted to the College under and are subject to the provisions of the SRTC Catalog and Student Handbooks for the term they initially enroll. Students in all programs are admitted under and are subject to the provisions of the College Catalog and Student Handbook and applicable addendums for the term they are admitted to the program at Southern Regional Technical College. If for any reason, a break in enrollment occurs, students must reapply and satisfy the College Catalog and Student Handbook requirements for the term of their re-entry to any program. The provisions of this catalog are not to be regarded as an irrevocable contract between Southern Regional Technical College and the student. The College reserves the right to change any provision or requirement at any time.
Southern Regional Technical College. (2022). 2022-2023 College Catalog and Student Handbook
15689 US Highway 19 North • Thomasville, Georgia