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  5. Marketing Management, Diploma (MM12)

Marketing Management, Diploma (MM12) (421401)  Diploma

Campus Locations: Moultrie (Veterans Parkway), Thomasville, Online

The Marketing Management Diploma program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing Management, Diploma with specializations in Marketing Management and/or Entrepreneurship.

Length of Program: Four (4) Semesters

Student Learning Outcomes:

  • Students will identify the role of marketing mix in achieving a competitive advantage in the marketplace.
  • Students will apply professional ethics to marketing and business situations.
  • Students will determine the most effective mode of advertising to accomplish marketing goals.
  • Students will construct a viable business plan for a new business venture.
  • Students will synthesize the components of the marketing definition.

Entrance Date: Beginning of each semester.

Entrance Requirements: Refer to Admission criteria. Click for Entrance Score Requirements.

Age: Applicant must be 16 years of age or older.

Education: An applicant must be a high school graduate or the equivalent (GED). College transcripts will be evaluated on an individual basis.

Advisor: A Program Advisor should be consulted prior to enrolling in any course. An advisor will be assigned by admissions.

Program Final Exit Point: Marketing Management, Diploma.

Credits Required for Graduation: 46 minimum semester hour credits required for graduation.

Gainful Employment Information
Cost
Books: $410.00
Fees: $301.00
Tuition: $1,200.00
Total: $1,911.00
Books: $400.00
Fees: $301.00
Tuition: $1,200.00
Total: $1,901.00
Books: $475.00
Fees: $301.00
Tuition: $1,500.00
Total: $2,276.00
Books: $350.00
Fees: $301.00
Tuition: $1,200.00
Total: $1,851.00
Curriculum Outline (58 hours)
1: Basic Skills Courses 8
ENGL 1010

Co-requisite(s): Entrance exam reading and writing scores in accordance with approved TCSG admission score levels or ENGL 0090. Emphasizes the development and improvement of written and oral communication abilities. Topics include analysis of writing, applied grammar and writing skills, editing and proofreading skills, research skills, and oral communication skills.

3
MATH 1012

Co-requisite(s): Appropriate Placement Test Score or appropriate learning support exit point, or MATH 0090. Emphasizes the application of basic mathematical skills used in the solution of occupational and technical problems. Topics include fractions, decimals, percents, ratios and proportions, measurement and conversion, geometric concepts, technical applications, and basic statistics.

3
and one of the following (2 Hours) 2
EMPL 1000

Pre-requisite(s): Program Admission Emphasizes human relations and professional development in today's rapidly changing world that prepares students for living and working in a complex society. Topics include human relations skills, job acquisition skills and communication, job retention skills, job advancement skills, and professional image skills.

2
PSYC 1010

Pre-requisite(s): Entrance exam reading and writing scores in accordance with approved TCSG admission score levels Presents basic concepts within the field of psychology and their application to everyday human behavior, thinking, and emotion. Emphasis is placed on students understanding basic psychological principles and their application within the context of family, work and social interactions. Topics include an overview of psychology as a science, the nervous and sensory systems, learning and memory, motivation and emotion, intelligence, lifespan development, personality, psychological disorders and their treatments, stress and health, and social psychology.

3
2: Institutional Courses 3
COLL 1500

This course is designed to provide tools to assist students to acquire skills necessary to achieve academic and professional success in their chosen occupational/ technical program of study. Topics include: Getting off to a Good Start, Learning and Personality Styles, Time and Money Management, Study and Test Taking Skills, Stress Management and Wellness, Communications Skills, Career Exploration, Research Skills, College Campus Knowledge, Memory & Reading Skills, Presentation & Interview Skills, and Group Skills. Effective Fall 2016, students who already have an Associate Degree or higher will be given exemption credit for the COLL 1500 course.

3
3: Occupational Courses 23
MKTG 1100

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

3
MKTG 1160

This course introduces professional selling skills and processes. Topics include: professional selling, product/ sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.

3
MKTG 1190

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

3
MKTG 2090

Pre-Requisite: MKTG 1100 This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.

3
and one of the following (3 Hours) 3
MKTG 1130

This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.

3
ACCT 2140

Introduces law and its relationship to business. Topics include: legal ethics, legal processes, business contracts, business torts and crimes, real and personal property, agency and employment, risk-bearing devices, and Uniform Commercial Code.

3
PARA 1150

Co-requisite(s): PARA 1100, ENGL 1101 Introduces the student to the basic concepts of legal rules commonly applicable in commercial settings, to the basic concepts of substantive contract law and to the formulation and operation of sole proprietorships, general partnerships, limited partnerships, and corporations. Additionally, the course explores the basic concepts of agency law. Topics include Constitutional law and its impact on business, the essential elements of a contract and related legal principles and the Uniform Commercial Code, sole proprietorships, partnerships, professional associations and other business organizations, corporations and tax implications of different organizations.

3
and one of the following (2 Hours) 2
BUSN 1190

Pre-Requisite(s): COMP 1000 Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms.

2
BUSN 1430

Pre-requisite(s): COMP 1000 This course covers the knowledge and skills required to use desktop publishing (DTP) software and presentation software to create business publications and presentations. Course work will include course demonstrations, laboratory exercises and projects. Topics include: desktop publishing concepts, basic graphic design, publication layout, presentation design, and practical applications.

4
COMP 1000

Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer and digital terminology, and usage, operating systems, Internet and digital communication, word processing applications, spreadsheet applications, database applications, and presentation applications.

3
MKTG 2030

Pre-Requisite(s): Program Admission, COMP 1000 This course covers the knowledge and skills required to use design and digital publishing software as well as design and create business publications, collaterals and digital presences. Course work will include course demonstrations, laboratory exerceses and projects. Topics include: digital publishing concepts, basic graphic design, publication layout, web page design, and practical digital applications.

3
and one of the following (3 Hours) 3
MKTG 2290

Pre-Requisite(s): Faculty Approval This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing skills, and professional development.

3
MKTG 2300

Pre-Requisite(s): MKTG 1100 This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product.

3
Guided Elective 3
4: Entrepreneurship Specialization 12
MKTG 2010

This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.

3
MKTG 2210

Pre-Requisite(s): Program Admission This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.

6
and one of the following (3 Hours) 3
MKTG 1210

This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.

3
MKTG 2070

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.

3
5: Marketing Management Specialization 12
MKTG 1370

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.

3
and one of the following (3 Hours) 3
MKTG 1210

This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.

3
MKTG 2070

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.

3
Faculty
Rebecca Blalock
Program Chair

Marketing Management Faculty
School of Business
Moultrie Veterans Parkway

(229) 217-4180 | rblalock@southernregional.edu
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