Advertising Layout Specialist, TCC (AL61) (AL61)  Technical Certificate of Credit


Campus Locations: Mitchell County High School

The Advertising Layout Specialist TCC provides entry-level training in advertising layout with courses in identity design, page layout, advertising and promotional design. Students will have the opportunity to choose from electives in advertising, photography and commercial photography. Additionally, the program provides opportunities to upgrade present knowledge or skills.

Length of Program: 2 semesters

Entrance Date: Beginning of each term.

Entrance Requirements: Refer to Admission criteria. Click for Entrance Score Requirements.

Credits Required for Graduation: 34 minimum semester hour credits required for graduation.

Curriculum Outline (34 hours)
Occupational Courses 31
DMPT 1000

Introduces students to the fundamentals of design concepts,including design, composition and layout, color theory and typography.

4
DMPT 1005

This course is an introduction to the creation of vector imagery. Students will learn to draw illustrations, transform objects, work with layers, patterns, brushes, and filters, use effects and create graphics for the various applications. The focus will be on learning the essential tools, basic operation and commands used in the creation of vector graphics used in different media fields.

4
DMPT 1010

In the Raster Imaging course, the student becomes acquainted with the concepts and software related raster image manipulation. The student is introduced to the workspace and tools used in an image editing software and will learn basic image editing techniques.

4
DMPT 2100

This course focuses on the design challenges associated with the development of symbol systems, logos, environmental graphics and information graphics. Students will use their knowledge of vector and raster applications for further study into the use of typographic treatment and graphic images.

4
DMPT 2105

This course is an introduction to graphic design production using page layout software. Students will be introduced to the essential terminology, tools, and stages of workflow in the graphic design process.

4
DMPT 2115

Using skills learned in the page layout course, students will design projects for advertising and promotion of products and services.

4
Select two of the following courses, minimum 7 hours 7
DMPT 1020

Introduces student to an overview of photography. Students will be introduced to parts of a camera, photography processes and lighting setup, and will complete various projects using a camera.

4
DMPT 1005

This course is an introduction to the creation of vector imagery. Students will learn to draw illustrations, transform objects, work with layers, patterns, brushes, and filters, use effects and create graphics for the various applications. The focus will be on learning the essential tools, basic operation and commands used in the creation of vector graphics used in different media fields.

4
MKTG 1190

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

3
DMPT 2125

The student will refine imaging skills and apply concepts in advanced techniques of raster imaging.

4
Technology Cluster - Select one course 3
DMPT 1055

Covers the basics of computer terminology, operating systems, and input and output devices, file formatting, file management, and overview of software.

4
CIST 1101

Working with Microsoft Windows provides students with the interface concepts of Microsoft Windows software and the opportunity to develop basic computer skills. Topics include: getting started with Microsoft Windows, managing programs and files with Microsoft Windows, using Microsoft Windows applications, data transfer with Microsoft Windows, printing with Microsoft Windows, and customizing with Microsoft Windows.

3
COMP 1000

Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer and digital terminology, and usage, operating systems, Internet and digital communication, word processing applications, spreadsheet applications, database applications, and presentation applications.

3
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